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Conference Marketing

Our ExpoSpeak™ service is a powerful business development tool that gives you the opportunity to speak at conferences in the UK and USA. We help you secure speaking opportunities at leading conferences and we support you to create your presentation, so that you are ready to speak with confidence, clarity and authority.

ExpoSpeak™ puts you and your company in front of key decision makers and influencers who matter the most. Test your market with instant feedback from hundreds of potential customers and join high value conversations that spark partnerships and collaborators. Be seen as a key industry leader and showcase your product or service directly to a highly engaged audience.

I have been speaking at conferences in the UK and USA for over 20 years. It has given me levels of access to potential customers in new markets, industry influencers and media exposure that are hard to replicate elsewhere.

Initially I was nervous, but the speaker community is very supportive and there are people who will help you to prepare your speech and presentation materials.

These speaking experiences have accelerated my professional growth, led to new business opportunities and created a strong network of like-minded peers that continue to support me to this day.

Michael Butler

How does our Conference Marketing & Business Development service help you?

Develop your personal brand and be regarded as a trusted authority within your industry.

Unlock new business opportunities and test new markets.

Increase PR and gain press attention for you and your company.

Network and build deeper connections with key decision makers and industry influencers.

Continue your personal development while fulfilling your CPD hours.

Exploring markets? Test the water without getting in too deep? 

What we do?

  • Develop global businesses at conferences.   
  • Secure high-level speaking engagements on global business topics at conference events 
  • Create speaking abstracts with bulleted learning objectives. 
  • Submit and manage abstracts on behalf of clients. 
  • Create speaker bios that resonate with conference managers. 
  • Advise on Proof of Performance files. This includes video recordings of the proposed speaker and evaluations from a conference the speaker may previously have presented.  
  • Obtain valuable professional exposure for clients on the event website and in event marketing materials. 
  • Plan a social media campaign to publicise the speaking opportunity. 
  • Make appointments with media attending conference. 
  • Work closely with event programming department to meet all deadlines. 
  • Provide support services for exhibition space including shell scheme, graphics and events apps.  

 

Why did we develop ExpoSpeak™ Conference Marketing?

It offers our clients the compelling proposition of highly sought after speaking opportunities along with discounted expo space, both in the UK and USA. Our experience has shown that there is no better way to test, market and develop a product, service or brand than with thousands of people, face to face, within one event.

How do we select the right conferences?

We review our clients’ goals and match them with the hundreds of conferences that take place every year. However, despite the large number of conferences, speaker slots are limited, as event organisers only want to showcase individuals that are inspiring and can help develop ideas and conversations that matter.

We read conference reviews, past attendee testimonials and investment data to understand if the conference is worth our client’s investment and time.

How long will it take to secure a speaker slot and expo space?

Speaker slots are coveted and competitive. Registering your interest as a speaker should be done at least 6 to 8 months in advance, sometimes earlier than this. We have helped our clients to secure speaking slots through our relationships with conference organisers across the USA and UK. We help to showcase our clients’ strengths and the value they bring to conferences. It needs to be beneficial for both our clients and the conference organisers.

Securing the right expo space for your product or service stand is the key to thousands of delegates learning and engaging with your product or service. Conference attendees are usually key decision makers, purchasing powers, industry influencers and media professionals that can directly ensure that your product or service is a success. We help our clients to secure key expo space at discounted prices.

How do I gain approval for my speaker presentation?

We manage the entire approval process on your behalf. Conference presentations must be approved by the Planning Committee and meet certification requirements (such as those set by U.S. Certification Institutes).

We review your presentation, then work with you to adapt it if required, so that it provides meets conference requirements and qualifies for re-certification credits. This ensures your talk is both compliant and compelling for the audience.

The pre-approval process focuses on two essentials:

  1. Ensuring your content has a clear educational theme.
  2. Demonstrating your track record and proof of performance as a speaker.

Once approved, your presentation becomes a powerful platform to showcase your brand and drive enquiries directly to your Expo stand.

Why should I speak at a conference in another country?

International conferences positions you as a thought leader while opening doors to new opportunities and connections.

Delegates in the UK and US are highly receptive to global perspectives. This makes overseas speaking a great way to grow your personal brand and authority, test your product or service in new markets, raise awareness of your company internationally and join key conversations that shape your industry.

Transatlantic Employer talks to Conference organisers regularly, so we understand the key themes for their conferences. We know the cutting-edge issues and important conversations that are on the mind of the conference audience. Organisers come to Transatlantic Employer to select vendor speakers whose topics meet the conference theme and whose products and services will be popular in the expo hall.

How Step By Step Process for Business Development using Conference Marketing:

How Conference Marketing Helps You Grow Internationally

Explore the Market

One trade show can put your product or service in front of thousands of potential customers in just one day. This is the fastest way to gauge demand, minimise expansion risks and avoid wasting resources until you have confirmed real customer interest.

Test the Market

Ask for immediate feedback on your products or services from thousands of Expo attendees. Identify decision-makers, their choices and how to improve. Build a network of customers, partners, suppliers and industry influencers.

Understand the Market

Identify the sectors, locations and strategies best suited to your business. Observe competitors, analyse expectations and learn local selling methods to ensure a more effective market entry.

Influence the Market

Become a trusted expert and be part of a recognised business community. Boost your brand’s visibility, build advocacy and position your business as a leader in your industry.

Our 4 Pillars of Service

1.

Business Consultancy
 

Strategy & Roadmap: Research markets, analyse the economic landscape and develop a Go-to-Market roadmap.

Operations: Select locations, optimise processes and manage remote teams.

2.

Employer of Record

Establish quickly and efficiently in new market without forming a new subsidiary. EOR covers onboard talent, payroll management and foster strong employee relations.

3.

HR Consultancy

Customised HR support to meet your specific challenges and to establish within required timescales in the new market. 

4.

Conference Marketing

Boost visibility with speaking opportunities, test new markets and grow business networks.

Pioneers in US and UK Business Expansion

have Questions?

Frequently Asked Questions

Our service includes identifying and connecting you with ideal conferences and events, crafting tailored speaker proposals, optimizing your online presence for event organizers, and promoting your speaking engagements through digital marketing strategies. We also provide support for enhancing your speaker profile, managing logistics, and preparing marketing materials.

We leverage our industry connections and expertise to match you with relevant events in your field. Our promotion strategies improve your visibility with event organizers, ensuring your expertise stands out. Additionally, we handle all the outreach, proposal submissions, and follow-up communications to increase your chances of securing more engagements.

This service is ideal for professionals, business owners, industry experts, authors, thought leaders, and entrepreneurs looking to grow their personal brand, reach new audiences, and enhance their authority by speaking at conferences, summits, and workshops.

Yes, we promote both virtual and in-person speaking engagements. Whether you’re looking to speak at global virtual conferences or local in-person events, we customize our approach to align with your goals.

Absolutely. We assist in drafting, refining, and submitting compelling speaker proposals that highlight your unique value and expertise. We also help tailor your content to meet the specific needs of the conferences you’re applying to.

Securing speaking engagements can vary depending on the event schedules, industry demand, and your specific niche. However, we aim to help you see opportunities within the first few months and continue building momentum with consistent outreach and promotion.

We focus on a wide range of events, including industry conferences, trade shows, corporate summits, webinars, panels, and workshops. We tailor our outreach to the types of events that align with your expertise and goals.

Our pricing depends on the specific level of support you need, whether it’s a one-time service or ongoing promotion. We offer packages that can be customized to fit your budget and goals. Contact us for a consultation to receive a detailed pricing plan.

Getting started is simple! Contact us through our website or give us a call to set up an initial consultation. During this session, we’ll discuss your goals, target audiences, and the types of conferences or speaking opportunities that align with your expertise. From there, we’ll create a customized plan for your speaker promotion.

Michael Butler

President

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