Exploring markets? Test the water without getting in too deep? 

We have developed in the two large conference locations: Birmingham (UK) & Las Vegas (US). We now cover all locations in the UK. In the US we have employment entities in Nevada, Michigan & Delaware. Other US states are covered through our market-leading network of state experts in the accountancy, legal & compliance fields.

At the core of our proposed solution is our ‘Conference Talk Abstract’ service which is a powerful tool for helping companies expand into the UK & US. It offers our clients the compelling proposition of highly sought-after speaking opportunities along with discounted expo space. North Americans prefer to meet in person. 
  
Conference Targeting & Return on Investment  :
‘Return on investment’ data and conference testimonials allow us to effectively target conferences for our clients to optimise their success. The timeline for planning a trade show is at least 6 to 8 months to work with the conference organisers to ensure our clients have the best possible exposure, Stand, Speaker and Speaker slot to showcase their products and services. Typically, you will meet professionals with purchasing power at conferences with between 1,000 to 18,000 delegates.  
  
Obtaining Presentation Approval:
Transatlantic Employer undertakes the process of gaining presentation approval on behalf of clients. The speaking opportunity, via an approved presentation, is the key, showcasing our client’s brand and driving enquirers to their Expo stand. Presentations delivered to conferences must be approved by the Conference Planning Committee and meet the certification requirements of the US Certification Institutes. We gain an understanding of our client’s products & services by reviewing their sales presentation which we then, through consultation, modify so that it offers re-certification credits for the conference audience. There are two key parts of this pre-approval process. Firstly, to ensure the presentation content has an educational theme and secondly to demonstrate the speakers ‘proof of performance’. Transatlantic Employer has the tools to manage this process. 
  
Conference diversity:

There is great interest from delegates at UK/US conferences for global presentations. Conference organisers look to offer diversity in their choice of Expo vendors & conference speakers. Transatlantic Employer talks to Conference organisers regularly, so we understand the key themes for their conferences. We know the cutting-edge issues and important conversations that are on the mind of the conference audience. Organisers come to Transatlantic Employer to select vendor speakers whose topics meet the conference theme and whose products and services will be popular in the expo hall amongst HR leaders and purchasers. 
 

Our Specialisms:

• Develop global business tracks at conferences.   

• Secure high-level speaking engagements on global business topics at conference events 

• Create speaking abstracts with bulleted learning objectives. 

• Submit and manage abstracts on behalf of clients. 

• Create speaker bios that resonate with conference managers. 

• Advise on Proof of Performance files to include video recordings of the proposed speaker and evaluations from a program the speaker previously presented.  

• Obtain valuable professional exposure for clients on the event website and in event marketing materials. 

• Planning a social media campaign to publicise the speaking opportunity. 

• Make appointments with media attending conference. 

• Work closely with event programming department to meet all deadlines. 

• Trade Show Support offering a comprehensive array of exhibition services including shell scheme, graphics, events apps.